10+ Accredited Marketing Schools in Texas for Undergraduates

by Alex Morgan · August 10, 2024

Marketing is one of the pillars of any business today. So, every business requires marketers who can create and execute marketing strategies that launch their brand to the next level. And for that, they look for experts qualified from top institutions around the United States.

If you wish to pursue this career, you need to find the top marketing schools in Boston, California, Texas, or wherever you are from. However, there are a ton of options for residents of the Lone Star State so it’s vital to pick the right one for you.

So, what schools are good for marketing? We’ll answer that as we talk about some of the excellent marketing schools in Texas. Let’s dive right in and explore some of the leading institutions in this state and what they offer.

Where to Get Marketing Degrees in Texas?

Texas is the second-largest state in the U.S. and has a ton of major cities like Dallas, Houston, Austin, etc. So, you can find a ton of colleges, universities, and online marketing schools that offer marketing degrees in Texas. The best way to find such a university would be a simple Google search.

If you are a Texas resident, simply look for top marketing schools in Texas, including your city name. Or, if you’re willing to travel or live in a dorm, you can look for a list of marketing schools in Texas and then pick the top one.

There are online schools as well, so you can pick them up without worrying about moving to another city—or having to travel at all. So, all you have to do is:

Look for colleges that offer bachelor’s or associate degrees in marketing;
Find universities or colleges that are nearest to you;
Search and make a list of online universities that provide marketing degrees;
And explore the best business marketing schools in Texas with the best programs.

According to BLS, there are more than 226 universities and colleges in the state of Texas. Around 14 of those universities crack into the list of the top 100 universities in the United States. Thus, you can quickly look up your nearest colleges or universities and find a marketing degree in Texas.

Top 10+ Best Marketing Schools in Texas

Every city in Texas offers various institutions, so picking the names on this list wasn’t easy. You’ll find the best business schools in Texas that provide marketing programs both on-campus and online. So, here are the top 10 best marketing schools:

1: Texas A&M University-Commerce

Texas A&M University in Commerce is one of the 11 universities under the same name throughout the state. The university offers an array of outstanding programs, one of them being the Bachelor of Business Administration in Marketing.

Program Title: BBA Marketing
Acceptance Rate: 86%
Average Cost: $13,000

Besides the low cost and high acceptance rate, the university’s focus on offering all-around programs also puts it at the top of this list. And one example is the BBA in Marketing concentration that you’re seeing here.

This 4-year program is also available in the hybrid/online settings, so you won’t necessarily be attending university 100% of the time. The program itself has a solid curriculum with courses focusing on both the business and marketing side. That’s why it’s one of the best marketing schools in Texas today.

2: University of North Texas

The University of North Texas is another leading institution in the Lone Star state. It’s situated in Denton and is home to over 110 bachelor programs, including the BBA in Marketing degree. The university also has a high acceptance rate and a relatively low average cost.

Program Title: BBA Marketing
Acceptance Rate: 79%
Average Cost: $15,000

As for the program itself, the marketing BBA is an on-campus program. So, you won’t be finding any online classes with this. The 120-hour primary focuses on various areas of business, which rides on the back of a robust curriculum.

However, the marketing courses for this degree include Consumer Behavior, Marketing Research and Analytics, and Professional Selling. Therefore, it’s another complete program that features the best of both worlds, i.e., business and marketing.

3: The University of Texas at San Antonio

The University of Texas at San Antonio is part of the U.T. system spread across the state. The institution offers a ton of programs and is considered one of the largest in the state of Texas. The marketing degree here is a Bachelor’s in Marketing, so it’s not precisely a concentration.

Program Title: Bachelor’s Degree in Marketing
Acceptance Rate: 87%
Average Cost: $13,000

Instead, it’s a specialization and focuses entirely on the subject of marketing. The courses for this degree focus on branding, marketing strategies, analytics, and research. Therefore, the university claims it’s ideal for jobs in digital marketing, sales, etc.

As for the university, you are looking at a $13k average cost with a very hefty acceptance rate. So, getting into this Texas marketing university shouldn’t be a problem as long as you meet the minimum requirements for this program.

4: Texas State University

Texas State University in San Marcos is another top institution in the state. It has 15 campuses spread across Texas, and each one comprises outstanding programs. This includes business administration with a marketing concentration.

Program Title: BBA in Marketing
Acceptance Rate: 88%
Average Cost: $15,000

Among the other Texas marketing schools offering marketing degrees, this one will cost you around $15k annually, which is relatively lower compared to other institutions. However, the program itself should attract you, as it has all the necessities that you’d look for in a marketing bachelor’s like this.

It focuses on critical areas of marketing like promotional strategy, professional selling, sports marketing, social marketing, etc.

5: The University of Texas at Arlington

The University of Texas at Arlington is one of the first marketing universities in Texas on this list to have programs for both types of students. In other words, for those who are fresh out of high school and those who are looking to pursue a master’s degree in marketing in Texas.

Program Titles: M.S. Marketing Research, BBA Marketing
Acceptance Rate: 81%
Average Cost: $14,000

You’d be best suited to pursue either of the degree options, depending on your current position. So, let’s say you’re working as a marketer, then the MSMR degree will catapult you toward a leading role. While the BBA degree is just the right start for your career.

Both the marketing programs offered here are top-notch in their respective categories. The BBA in Marketing would push you into a fruitful marketing career. Meanwhile, an M.S. in Marketing Research would help you go for higher positions in the workplace and take your career to the next level.

6: The University of Texas at Austin

The University of Texas at Austin is another institution from the U.T. system. It’s considered the top university in the system, but also in Texas generally. The very tough 31% acceptance rate notifies the prestige of this university.

Program Title: Master of Science in Marketing, BBA Marketing
Acceptance Rate: 31%
Average Cost: $19,000

Moreover, it’s another university that has two primary business programs for marketing, including a master’s and a bachelor’s. You can check each program and its details on the official website linked above. As mentioned previously, each program is ideal for your current position in your career.

In simple words, a Master of Science in Marketing is made for those who wish to be the kingpin of marketing departments. Meanwhile, a BBA in Marketing is the ideal start that anyone post-high-school needs for a long and prosperous career in marketing.

7: Texas Women’s University

Texas Women’s University is considered the top university in the United States that empowers women. However, since 1972, the male population has been granted entry into the institution as well. And that’s why it’s another excellent university that offers two of the most unique programs.

Program Title: BBA in Marketing, BS in Fashion Merchandising
Acceptance Rate: 94%
Average Cost: $11,000

While the BBA in Marketing is a conventional business program with a focus on marketing, it’s the other degree that should interest you. The BS in Fashion Merchandising is the reason it’s thought to be among the best fashion marketing schools in Texas.

However, both of these degrees are great for getting started in a career in marketing. The university itself is pretty welcoming, too, with a very affordable average cost and a high acceptance rate.

8: The University of Texas Permian Basin

The University of Texas Permian Basin is another U.T. institution located in Odessa, Texas. The university is known for its outstanding affordability and exceptionally high acceptance rate. However, compared to your conventional on-campus programs, you get an online one here.

Program Title: Online BBA In Marketing
Acceptance Rate: 95%
Average Cost: $8,500

The online BBA in Marketing is the perfect choice for those who wish to work while studying. It’s not an at-your-pace program, so you’ll be attending timed classes. However, you can attend classes from anywhere because it is an online degree.

9: Tarleton State University

Tarleton State University is another top institution located in Stephenville, Texas. However, the university has 7 colleges spread throughout the state, so it’s likely you’d find one nearest to you. The program here is another conventional business administration degree with a concentration in marketing.

Program Title: BBA Marketing
Acceptance Rate: 87%
Average Cost: $20,000

The career paths it will open up include marketing manager, digital marketer, copywriter, etc. Moreover, you’d be more suited to find work in social media marketing as well as sales and promotion with this degree.

10: Midwestern State University

Midwestern State University, or MSU, is located in the scenic Wichita Falls, Texas. In terms of affordability, it’s one of the most cost-effective options on this list. Besides, the BBA in Marketing program is quite intriguing as well.

Program Title: BBA in Marketing
Acceptance Rate: 92%
Average Cost: $10,000

Besides having conventional marketing and business courses, the program also offers various workshops and internship opportunities. Thus, this degree will give you yet another choice that opens the doors to a career in marketing research, digital marketing, brand management, etc.

How to Get Admission to a Good Marketing School in Texas

Getting admission into the best universities or colleges in Texas is the same as any other state. You have to meet specific criteria to apply for graduation, be it undergraduate or postgraduate degrees. This includes the necessity of a high-school diploma, as well as other certifications.

Let’s say you’re looking to pursue an associate’s business degree, then you’ll be required to have the same qualifications as a bachelor’s degree. On the other hand, graduate degrees would require you to have a bachelor’s in marketing or related fields.

So, to keep things simple, here is what you’ll need for admission into each degree:

Graduate School	Undergraduate School	Associate School/College
Bachelor’s degree from an accredited institution	High school diploma or equivalent	High school diploma or GED
Minimum GPA requirement (usually around 3.0)	Minimum GPA requirement (usually around 2.5-3.0)	Minimum GPA requirement
GMAT or GRE scores	SAT or ACT scores	Completed application form
Completed application form	Completed application form	Placement test scores (such as ACCUPLACER)
Personal statement or essay	Personal statement or essay	Personal statement or essay
Letters of recommendation	Letters of recommendation	Letters of recommendation
Relevant work experience	Extracurricular activities or work experience	–

That’s why it’s crucial to study at colleges and universities before you apply to them because each university or college might have specific requirements that may not be found in others. For instance, not all business universities in Texas require relevant work experience when admitting students into master’s programs.

For instance, an M.S. in Marketing at the University of Texas Dallas requires you to be a bachelor of any field. On the other hand, an M.S. in Marketing at the University of Texas Austin requires you to have a statistics course qualification and various skill sets to apply.

Therefore, consider the university’s prerequisites before you apply—and this goes for all of the marketing degrees.

Conclusion

These universities and their programs stand out as the best ones in Texas. Picking the best program for you depends a lot on your career ambitions, the type of degree you can afford, and the college/university you find most convenient.

Whether you pick an online option or an on-campus one, the degree/program itself must be aligned with your career goals. Therefore, make sure you thoroughly look at these top 10 marketing schools in Texas and pick the one that relates the most to your professional goals.

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