What to Look for in Bachelors in Marketing Schools in Florida?
The marketing degree can be challenging to find as it’s usually disguised as a BBA or BS degree. Usually, these degrees are offered as a major, concentration, or specialization, which is the same thing in academic terms.
But that doesn’t mean you should sign up for any marketing degree you find. If you’re in the state of Florida, you should look for the best colleges for marketing, or top universities that offer the best degrees. Moreover, your priority should be selecting a school that is easy to get in, affordable, and accessible for you to attend. There are many aspects to look for in a bachelor’s in marketing school in Florida, some of which we’ve covered for your convenience.
To make it easier for you, let’s dive right in and understand which schools offer the best degree programs.
Acceptance Rate of Bachelor’s in Marketing Schools in Florida
The acceptance rate of Florida schools that offer a bachelor’s in marketing varies quite a bit. It also depends, as most online schools are quite welcoming, but on-campus schools can be difficult to get admission into. We’ll talk about around 10 universities for both online and on-campus degrees.
And, each one has a different acceptance rate, as you can see:
| University | Classes | Acceptance Rate |
| Lynn University | Online | 80% |
| Full Sail University | Online | 95-100% |
| Florida Atlantic University | Online | 81% |
| Hodges University | Online | 95-100% |
| Eastern Florida University | Online | 100% |
| University of North Florida | On-Campus | 71% |
| Florida International University | On-Campus | 64% |
| Florida Tech | On-Campus | 64% |
| Florida State University | On-Campus | 25% |
| University of Florida | On-Campus | 23% |
Each university is different in terms of prestige, and popularity but they all offer the same level of accreditation. So, it comes down to your preference, and which option is more suitable.
Best Marketing Schools in Florida for Undergraduates
Now let’s dive right in and talk about some of the best marketing schools in Florida for undergrads, whether online or on-campus. These universities offer diversified marketing programs, and we have divided them into online and on-campus sections. So, let’s begin.
Online Marketing Schools in Florida for Undergrads
1: Lynn University – Online BBA
Lynn University happens to be one of the leading online universities in Florida. It has become the go-to choice for any student who wants an online and affordable degree program. That’s why, it’s on the list, as it also offers a good BBA program for marketing hopefuls:
The Online Bachelor’s in Business Administration is designed to help one become the skilled expert for marketing or management that any business needs. The courses in this degree confirm that:
- Principles of Marketing
- Trends in eMarketing
- Creativity and Innovation
Thus, you should pick this university if you want an easy and affordable choice.
2: Full Sail University – BS in Business Administration
Full Sail University is another great option and one known for being the primary choice for students who need a reliable yet affordable online degree. This university provides many unique programs, and its unique bachelor/marketing program happens to be one of them.
The BS in Business program features a lot of great courses in the curriculum, which make it great for modern/online marketing:
- Professional Development Seminar I: Digital Marketing
- Professional Writing
- Search Engine Optimization
- Principles of Online Campaign Development
- Project and Portfolio V: Business
- Professional Development Seminar II: Digital Marketing
- Display Advertising and Email Marketing
- Physical Science
- Mobile and Emerging Technology Marketing
So, it’s an ideal program for students who wish to dive into online marketing as a profession.
3: Florida Atlantic University – BBA
Florida Atlantic University might just be the right option for marketing hopefuls, as there are quite a few variants of BBA degrees here. This online university offers different remote programs, and the variances of BBA degrees make it one of the best colleges for marketing and public relations.
The BBA program with a Marketing concentration features a very unique curriculum that focuses on key areas of marketing and management, with courses like:
- Consumer Behavior
- Marketing Research & Information Systems
- Marketing Strategy
- Principles of Advertising
- Promotional Management
- Retail Management
- Merchandising Management
- Digital Marketing
- Sales Management and Personal Selling
- Service Marketing
- International Marketing
Thus, you have yet another option to consider, as this university is also quite affordable and offers an accredited online program you can take from anywhere.
4: Hodges University – Bachelor’s Degree in Modern Marketing
Hodges University is another great university that offers outstanding online programs. That’s why it’s on the list of programs that might fit your necessity to find an ideal online degree for marketing in Florida. So, the program here you’ll find is the bachelor of science degree called:
The name should indicate that the degree is focused on modern marketing methods, aka online and traditional ways of marketing. This is apparent throughout the coursework, which includes:
- Advertising Design
- Principles of Marketing
- Principles of Management
- Consumer Behavior
- Marketing Research
- Marketing Strategy
- Pricing Strategy
- Product Development and Branding
So, this is an incredible program for those who want to thrive in an online marketing environment and advance in digital marketing departments.
5: Eastern Florida State College – BA Marketing Specialization
Eastern Florida State College is another top-tier option for those searching for an accredited online marketing degree for undergraduates. It has a variety of online courses and each one can be considered for a long and fruitful career in business. That includes the business administration program with a marketing specialization:
The college provides a thorough understanding and skillset necessary to thrive in a marketing environment, with courses such as:
- Business Management Principles
- Advertising
- Principles of Finance
- Principles of International Business
- Marketing Principles
- Marketing on the Internet
- Principles of Selling
Therefore, giving you yet another option that can help you get started in the marketing profession.
On-Campus Marketing Schools with BBA Programs
1: Florida International University – BBA
Florida International University is one of the top institutions in the state of Florida. Often considered the most prolific of all the universities in the state, it has cemented that position with outstanding programs, such as the BBA program in management:
This program might be suited for those who want to handle business elements, but it has various courses that can help with marketing careers too:
- Marketing Yourself
- Personal Selling
- Consumer Behavior
- Marketing Research
- Marketing Strategy
That’s why this is one of the best BBA in management programs available today, and it offers versatile courses too.
2: University of Florida – B.A.B.A
The University of Florida is another renowned university and one of the best ones in the state. The university is known for its outstanding programs, but also for the difficulty of getting into them, as it has a tight 23% acceptance rate. But, the programs offered here are worth to earn them:
This degree has all the key essentials to help a student become a management expert. It focuses on key business areas, but some courses also offer marketing prowess. Other than that, the key courses in this program include:
- The Legal Environment of Business
- Business Finance
- International Business
- Principles of Management
- Operations and Supply Chain Management
- Principles of Marketing
- Statistics for Business Decisions
- Foundations of Business Analytics & Artificial Intelligence (AI)
Then there are other electives and minor courses that provide skills in various other areas of business. So, it doesn’t only prepare you for a career in business administration or marketing but also provides the means to help you succeed in any business environment.
3: Florida State University – BBA
Florida State University is another prestigious university and one of the oldest institutions in the United States today. It has a lot of great degree programs, and it is the first choice for many education experts, despite having a very tight acceptance rate.
The BBA degree here could be one of the best options in the entire US, not just Florida. That’s because it offers outstanding coursework that features all the necessaries to learn to work in management or marketing, including:
- The Legal and Ethical Environment of Business
- Financial Management of the Firm
- Business Communications
- Introduction to Business Analytics
- Organizational Behavior
- Basic Marketing Concepts
Thus, giving us yet another great option to consider.
4: Florida Institute of Technology – BS in Business Administration
Florida Institute of Technology is another top university that you can go to for a BA degree. However, it has an advanced business degree compared to other ones. Simply because it offers a BSBA compared to other BBA degrees.
Now, BSBA stands for Bachelor of Science in Business Administration, and that’s why it focuses on the science of doing business. This also includes basics of trade and marketing, through meticulous coursework that includes:
- Cross-Cultural Management
- Global Macroeconomic Issues
- Emerging Markets Strategies
- Globalization and Corporate Social Responsibility
- International Marketing
- International Trade
- Global Accounting and Tax
- Global Financial Management
5: University of North Florida – BBA
The University of North Florida is another great institution that offers a top-notch BBA degree. It also offers a promising 71% acceptance rate, and that’s why you should consider it. The BBA program you’ll find here is called:
This incredible BBA program offers a curriculum that includes:
- Legal Environment of Business
- Financial Management
- Principles of Management
- Principles of Marketing
- Operations Management
- Strategic Management Business Policy
Best Marketing Schools in Florida with Specializations
We talked about BBA and Marketing concentrations, but there are other specializations too. For your convenience, we have picked some of the best fashion marketing schools in Florida, as well as for other categories.
This will include the accredited digital marketing schools in Florida, as well as marketing and public relations. So, here are some of the leading institutions that you can consider today.
Best Colleges for Marketing and Public Relations
Some of the leading Marketing and Public Relations schools in Florida are already discussed above. But, if you are keen on the Public Relations side, then here are some additional options:
- FSU School of Communication – Bachelor in Public Relations
- University of Central Florida – BA in Public Relations
- Florida Southern College – Communication: Advertising and Public Relations
Digital Marketing Schools
Digital marketing has become the pillar of business marketing today, and there are quite a few options available in Florida that specialize in this. Some of those options include these courses and degrees:
- University of South Florida – B.S. in Marketing with a Digital Marketing Concentration
- The University of Central Florida – UCF Digital Marketing Certificate
- FAU – Digital Marketing Minor (usually with business degrees)
Fashion Marketing Schools
Fashion marketing is another niche and category that requires a lot of specific courses and specializations to succeed. So, here are some fashion-related business degrees and courses available in Florida today:
- Istituto Marangoni Miami – Bachelor of Science in Fashion Business
- Fashion Institute of Florida – Various courses
- Miami Dade College – Fashion Merchandising
Conclusion
These are some of the best degree options and programs that have everything you should be looking for in a marketing bachelor’s program. While we also discussed some other programs, these schools and colleges are the best in their category. Therefore, it comes down to preference, and which program or class type suits your goals.
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