Master’s in Marketing Schools with High Acceptance Rate

by Alex Morgan · January 3, 2024

A master’s degree is often the stamp of authority in job interviews. The HR or hiring manager might hold a bachelor’s degree themselves, but the tag of “Masters in…” makes the candidate all the more alluring.

And since marketing is one of the most lucrative career choices in the modern age, it’s only fitting if someone in a professional field wishes to go full circle with a master’s degree from a reputable business school. So, let’s dive in and talk about top schools for master’s in marketing with high acceptance rates.

Why Get a Master’s Degree in Marketing?

Any sort of master’s degree can make the candidate favorable for jobs. But that’s not the only benefit; as the name suggests, being a master of something means you have grasped the skills and qualifications necessary to reach higher levels in an industry.

A bachelor’s degree in marketing would give you a proper base to get started. But something like an MBA in marketing schools will give you the advanced level of knowledge that’ll make you:

A leader in workplaces;
Someone advanced for specific jobs;
Someone suitable for management jobs;
And someone who grooms and trains new talent/recruits.

Then there are other benefits and perks of getting a master’s degree, as it’ll surely land you a higher paying and more beneficial job than just a bachelor’s degree. A master’s degree will add value to your skills and knowledge, and even open up opportunities in research and development, PhD programs, etc. However, securing a master degree in marketing is not easy for those who have ambition but not the grades or GPA to get admission in good universities.

What Does a High Acceptance Rate Mean?

A high acceptance rate in any university means that it doesn’t have very high criteria for acceptance. So, let’s say a university has an 80% acceptance rate, which means 80 out of 100 students get accepted.

For instance, Harvard has a 3% acceptance rate—one of the most demanding ones. On the other hand, Kansas State University, a renowned institution in Kansas, has a 95.6% acceptance rate.

Best Universities for Masters in Marketing in the USA with High Acceptance

Now let’s talk about the best schools for Masters in Marketing. It’s important to opt for something that doesn’t only offer the best degrees but also something near and with high acceptance rates.

We have cherry-picked a few of the leading masters in marketing schools. So, let’s talk about both on-campus and online degrees.

Masters in Marketing Schools On-Campus

Some of the best universities for masters in marketing in the USA are on-campus. The ones that you will find in this list are widely hailed as some of the best masters in marketing programs around the United States. Here are the top 3 on-campus marketing schools for master’s degrees:

1. University of Michigan-Dearborn – MS in Marketing

University of Michigan- Dearborn is one of the leading universities in Michigan. But that’s not the reason it’s in the lead for masters in marketing schools, as it offers remarkable programs. And the MS in Marketing program happens to be one of them.

Acceptance Rate: 69%

Degree Duration: 18 Credit Hours

The Master of Science in Marketing course focuses on specific areas that help the student with modern marketing. So, if you’re already a marketing or business graduate, you can expect to develop further skills in:

Applied Statistical Modeling

Marketing Management

Graduate Marketing Research

Advanced Marketing Management

Understanding Customers

Advertising and Promotion

These courses focus on all the important areas of marketing today. The focus is not only on modern-day marketing trends but also on traditional marketing. Thus, it’s one of the best on-campus programs you can enroll in today.

2. University of Illinois at Chicago – MS in Marketing

The University of Illinois at Chicago offers another incredible master of science in marketing program. This program focuses on key areas in marketing that can help a student become a true professional in modern marketing.

Acceptance Rate: 79%

Degree Duration: 34 credit hours

Apart from high acceptance rates, the University is also known for affordability. But, it’s the key focus of this degree that should interest you, as it has many courses that cover areas like:

Marketing Management
Marketing Analytics
Marketing Research
Business Intelligence, and Technologies in Marketing

This indicates that this degree is designed to turn the student into a marketing expert. Various courses focus on areas like Consumer Behavior or Brand Management however, it’s the marketing major of this degree that makes it the best option for anyone in or nearby Illinois.

3. University of South Florida – MS in Marketing

The University of South Florida offers another remarkable marketing master’s degree, and this one is just right for anyone who has a business bachelor’s degree. The Master in Marketing USF is a 30-34 credit hour program, and it depends on the selective courses that you pick.

Acceptance Rate: 49%

Degree Duration: 34 credit hours

But aside from the degree duration, it’s the skills and specializations that make this a remarkable option. For instance, some of the core courses in the curriculum include

Creativity in Marketing

Research for Marketing Managers

Consumer Behavior Insights

Digital Marketing

Marketing Strategy

It’s also ideal for those who are already working in marketing in some capacity. However, this one has the toughest entry criteria out of all the universities on this list. Hence, it has the lowest acceptance rate as well. But being a reputed and accredited option, it’s still higher than most other universities in the US.

Masters in Marketing Schools with Online Programs

Now, let’s talk about some of the best master’s options online. Selecting an online school for a master’s will simply mean you don’t need to worry about in or out-of-state fees. And there are some universities that even offer at-your-pace study courses.

Now, you may not find an MBA in marketing online schools on this list. That’s because some of the best marketing programs online are titled “Master of Science…” and that’s why here are the three best online schools for masters in marketing:

4. University of Alabama – MS in Marketing Online

The University of Alabama offers plenty of online programs, and the MS in Marketing Online happens to be one of the best ones they have to offer. The University offers this MS in Marketing Online in three specializations: General, Concentration In Marketing Analytics, or Digital and Social Media.

Acceptance Rate: 49%

Degree Duration: 30-33 credit hours

The degree also focuses on basically the same courses, with only Analytics having slightly different courses. The other two have common core courses such as:

Advanced Marketing Analysis

Advanced Marketing Strategies

Product Design and Marketing Strategy

Consumer Insights

Personal Selling

That’s why picking any variant of this degree should get a student the right skills and qualifications needed to climb the ladder in the marketing field.

5. Boston University – MS in Global Marketing Management Online

Boston University is one of the best options for master’s in marketing in Massachusetts. That’s because of its unique and incredible online degree called MS in Global Marketing Management. Now, this all-encompassing degree is a great option for many reasons.

Acceptance Rate: 20-25%

Degree Duration: 16 credit hours

But on top of all that is perhaps the outstanding curriculum that focuses on specifics such as:

Marketing Analytics

Web Analytics for Business

Contemporary Issues In Public Finance

Fixed Income Analysis

Global Supply Chains

International Trade and Logistics

Multinational Finance and Trade

These programs should tell you how unique of a degree it is. It also indicates the unique nature of the overall program. And that’s why you should put this in your list of considerations.

6. University of Cincinnati | Online – MS in Marketing Online

University of Cincinnati’s online offerings are also outstanding, and it has one of the best master’s programs available today. The University also has a great on-campus program, and the courses and requirements translate well into the online option.

Acceptance Rate: 85%

Degree Duration: 32-39 credit hours

Another reason to consider this option is the remarkable array of courses. Each one of the core courses in the curriculum is to help you stand out in marketing, including:

Foundations in Economics

Marketing Foundations

Marketing Research for Managers

Marketing Ethics

Marketing Strategy for Managers

Master of Science in Marketing Capstone

That’s why it’s one of the best online options available today.

Masters in Marketing Schools Cost

The cost of a master’s degree in marketing depends on a few things. First off, whether the student has opted for in-state or out-of-state degree plays a major part. For instance, if a master’s degree costs around $10k for an in-state student, the out-of-state student might have to pay around $30k.

That’s why some students might find it more affordable and lenient to get an online degree instead. However, here are the estimated costs of marketing schools—both online and on-campus:

On-Campus – $10,000 – $60,000 (In-state, out-of-state, and credit hours may vary)
Online – $7,000 – 36,000

That’s how much you can expect to pay for a master’s degree both on-campus and online.

Conclusion

There you have it: all the best degrees and options that you should be considering for marketing. You can also consider other options, like a master’s in marketing at USC or Eller College of Management in Arizona. However, the options mentioned in the list above are the best and should suffice for a long and prosperous career in marketing.

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