Top Graduate Marketing Schools in New York
New York, the Big Apple, is the center of all trades in the United States—and maybe even the world. So, no wonder there are many people in and around it who look to go into marketing and pursue it as a career, especially those who just graduated from university.
So, they look to find the best marketing universities with graduate degrees in New York. But, since there are a ton of options in The Empire State, it’s important to analyze all of the choices at hand and pick the ones that are right for you.
What to Consider When Selecting a Graduate Marketing School in New York
One of the most important things to consider when selecting a graduate marketing school in New York is whether it is a good fit for you or not, (for any other business school for that matter). All reasons boil down to these major factors:
- Marketing courses: There are diverse areas of specialization within marketing so knowing which one you want to major in is the first step. You must have a general idea about it during your bachelor’s in marketing program. However, marketing schools in New York have a variety of courses that might boggle your mind. Try to imagine which marketing career you would like to work in day in and day out. Does a career in sports marketing excite you? Will you be comfortable working as a social media marketer for the indefinite future? Or is becoming a fashion marketing head what you are aiming for? Regardless of the choice, the major in marketing program will narrow down the marketing school in New York for you.
- Acceptance rate: If you are willing to explore a marketing school that is difficult to get into, then you will most likely have a really good background and proof to show during the admission. Otherwise, you will have missed the chance of getting into schools that have a higher acceptance rate with almost similar curricula, facilities, and faculty. The wise choice is to keep your options open for a better choice.
- Affordability: Courses aside affordability is a major factor for admissions for most graduates. By the time you have finished your bachelor’s in marketing, you are already on a thin budget. If you are working then it might help scale up your affordability. Most graduates don’t end up with their dream business school because of this factor. So, select the one that is comfortable for your pocket.
However, not everything is so bleak. You have scholarship and grant options if you are a student with a high GPA, and can maintain it.
- Proximity: New York is a huge metropolis that may take hours to reach a destination. If you select a marketing school near you, then you will not only save time but transportation costs as well even though your desired school is a bit further. Unless you are willing to sacrifice the commute hours, it is practical to get admission to a school near you.
- Placement: Many schools have career counselors and job placement services, while others do not. While you are listing down the pros and cons, it helps to consider a school that can guarantee to secure a job after you graduate.
- Faculty: Marketing schools in New York are competitive because they have both international and local students coming to them. To attract their “customers” they need to have a good and experienced faculty. Going through their website, and checking out the professors who will be teaching you in the particular course will also help you decide if they have the expertise in the industry you want to get into.
- Facilities: While this is the secondary factor it should also be a deciding factor. You don’t want to end up at a school that does not have labs, a media center, accommodation, dining halls, or extracurricular activities area like sports. Some of these facilities help enrich your experience and knowledge when you graduate from the school.
There are a ton more reasons to help you choose a graduate marketing school in New York. The above are just some of the major ones. So, now those are out of the way, let’s dive right into it and explore some of the leading marketing schools in New York with graduate programs.
Top 10 Marketing Schools NYC
The best sort of universities offer detailed curriculums and a promise to advance in their careers. That’s what the following universities offer, as these are some of the top marketing colleges in New York:
1: The City University of New York
The City University of New York is the leading public university/college system in the state of New York, which offers more than 25 campuses across the state. It has a variety of schools and colleges, and each one offers unique courses and curriculums.
Here are some of the leading CUNY schools with master’s in marketing programs:
The following marketing and business master’s programs at the mentioned colleges are all within range of New York citizens, and each college/university offers achievable acceptance rates, such as:
- Baruch College – 50%
- CUNY Professional School of Studies – 88%
And while the universities offer different degree titles, they do have similar curriculums, particularly in the marketing area. And, some of the possible job titles/careers after getting either of these degrees might be:
- Marketing Coordinator
- Advertising Copywriter
- Social Media Manager
- Public Relations Specialist
- Brand Strategist
- Media Planner
Besides, a brand or marketing manager is another possibility. That’s why, it’s one of the top New York university options available in the state today.
2: State University of New York (Geneseo)
State University of New York or SUNY system of public colleges and universities is another leading system in the state of New York. It offers a variety of schools and colleges spread throughout The Empire State. And, here are some of the SUNY schools with marketing master’s degrees:
- University at Albany – MBA with a concentration in Marketing
- University at Buffalo – MBA with a concentration in Marketing Management
- Binghamton University – MBA with a specialization in Marketing
- University at Buffalo – Master of Science in Marketing Research
- Stony Brook University – MBA with a concentration in Marketing
Each of the universities under this system offers unique MBA degree options with a marketing major. As apparent here, the SUNY system is considered one of the best marketing schools in New York City for a reason. And, another reason is the remarkable MBA in Marketing Concentration’s curriculum, which offers:
- Accounting for Managers
- Organizational Behavior and Managerial Skills
- Quantitative Analysis for Business
- Operations Management
- Economic Analysis
- Managing Information Technology
- Financial Management
This makes it an ideal option for those looking to get into a university or find a system that offers the best graduate degree programs nearest to them.
3: Hofstra University
Hofstra University is also considered one of the good marketing colleges in New York. Offering a solid 69% acceptance rate, the chances of getting into this university are quite bright. Besides that, it has outstanding programs, including the marketing graduate program called:
It’s one of the top programs you can pursue in the state of New York, as it offers one of the best curriculums among such degrees today. The primary marketing courses in this curriculum include:
- Marketing Analysis and Management
- Research and Analytics for Marketing Decisions
- Consumer Behavior in the Global Environment
- Advanced Strategic Planning in Marketing With a Global Perspective
- Research Seminar in Marketing
- Advanced Quantitative Analysis for Managers
And that’s why it should be on your list of considerations, as it doesn’t only offer a solid graduate program, but also bright chances of getting into the university.
4: Fashion Institute of Technology
The Fashion Institute of Technology in New York City is one of the top institutions that the city has to offer. And even though it’s quite prestigious, the hefty 52% acceptance rate means you have a bright chance of getting in and enrolling in the course that you like.
And there is no better choice for marketing hopefuls here than the two lead programs offered by one of the leading advertising schools in New York called:
The MPS in Fragrance Marketing and Management is one of the top programs you can pursue today, simply because it’s quite affordable and offers a bright future. That’s on the back of the remarkable curriculum, which includes:
- Environmental Fragrances
- Innovations in the Development of the Beauty Industry
- Cosmetic Product Innovation
- Corporate Finance for Managers
- Fragrance Innovations in Consumer Products
- Fragrance Product Innovation
These courses open up the gateway to various possible careers, not just in marketing, but fashion and advertisement industry in general. That’s why this leader of the fashion marketing schools in New York should be on your list.
5: Yeshiva University
Yeshiva University is another option with one of the best marketing programs NYC has today. The acceptance rate here is around 63%, and that makes it one of the top choices for students from all backgrounds.
Offering another unique program, the marketing degree here is called:
This program is ideal for those who want to advance to marketing managers or lead marketing campaigns. That’s because the curriculum offers a variety of courses that provide expertise in areas such as:
- Consumer Behavior and Customer Relationship Management
- Marketing Management and Strategy
- Brand Management
- Marketing Research Methods
- Marketing Capstone
And that’s why it’s another top-tier option for those students who want a great program, from a reputed university without breaking the bank.
6: Syracuse University
Syracuse University is an option that doesn’t need an introduction. The university offers a hefty 52% acceptance rate, which makes it an ideal choice for anyone looking for a high-profile university. And while it’s not exactly affordable, it’s quite a reputed option that makes it worth it.
It also offers one of the best marketing courses in New York, and the program for marketing here is called:
The program is an ideal choice for those who want to start off with an incredible program. This claim is backed by the curriculum, which offers outstanding courses, such as:
- Marketing Management
- Strategic Brand Management
- Marketing Communications Strategy
- Managing Innovative Products and New Ventures
- Pricing Strategies for Products and Services
And while the careers moving forward will depend on the degree-taker, it’ll be an ideal choice for anyone looking to pursue marketing or brand management.
7: Fordham University
Fordham University is another great option and one that offers quite a few great degree programs. It’s another university with quite a promising 54% acceptance rate and one that offers quite a few good programs.
It has quite a rich marketing department, with various associate marketing programs, and master’s programs, and the two graduate programs are called:
The Master of Science program offers some of the best curriculum courses among other options in the state. It’s a complete degree with courses that focus on each important area of the marketing industry. And that’s why the detailed curriculum features these courses:
- Marketing in the Digital Age
- Contemporary Research Methods
- Understanding Digital Consumer
- Persuasive Corporate Communications
- Integrated Marketing Communications
- Social & Digital Media
- Crisis Communication and Leadership Strategies
- Advanced Business Communication
After that, the student will be able to pursue various career options, including marketing, advertisement, fashion marketing, etc. But then again, it depends on the student, as it also has business electives, which can render it a general business degree with a marketing specialization.
8: Pace University
Pace University is one of the leading options for students of NYC and it has become the go-to option for those who want a university that virtually guarantees entry. With an acceptance rate of 83%, Pace University happens to be one of the best choices.
Another reason behind that is the variety of programs and courses that it provides to gradutes. This includes the two main masters in marketing degrees available within the marketing category, called:
While both degrees focus on the business elements, they both have outstanding coursework. The key courses for graduate marketing degrees are quite outstanding and unique when compared to other programs on this list.
The complete coursework has more, and each semester has upper levels of the selective programs. However, here are the key marketing courses inside the Marketing, Social Media and Mobile Marketing degree:
- Driving Marketing Performance
- Business Analytics and Statistics
- Marketing Research
- Foundations of Social and Mobile Technologies
- Social Media and Mobile Marketing Strategies
- Interactive and Direct Marketing
- Advertising and Sales Promotion
Each one of these graduate marketing programs indicates the scientific approach of the degree, which aims to help students understand the business side of such degrees.
That’s why it is the best option for someone who wants to pursue an MBA or any other master’s degree after this. Other than that, it’s also the right choice for those who want the perfect base to catapult their marketing career.
9: LIM College
LIM College is another top institution in the Mid-Manhattan of NYC and one that might be more suited for those who can afford high-profile colleges and universities. However, the private institution offers an 84% acceptance rate, which is an ideal rate to get into for anyone.
The university also offers a variety of programs, including a variety of business degrees. And the business faculty also offers one of the most niche degrees that you can pursue today. This is another fashion marketing master’s program, and the title of this degree is:
The business-focused courses remain the same, but the fashion marketing degree programs make it an ideal choice for those who wish to pursue a fashion career. The degree focuses on various key areas of business, marketing, and both elements of the fashion industry. Here’s what the curriculum features:
- Advanced Spreadsheet Modeling
- Fashion Marketing Management
- Developing and Exercising Influence in Organizations
- Capstone in Fashion Marketing
- Strategic Marketing Communications in the Fashion Industry
- Global Luxury Brand Marketing in the Fashion Industry
As apparent here, the curriculum/coursework emphasizes key areas of marketing in general. However, there are fashion-focused courses too, such as Fashion Branding or Fashion Marketing and Communications.
That also means it’s a full-fledged MPS degree with a marketing concentration and a few courses in fashion. So, any sort of marketing or business career is possible after enrolling in this program.
10: Columbia University or Columbia School of Business
Columbia University New York is another top institution that offers quite a few remarkable degree programs. The college offers a very tough 4% acceptance rate.. However, it’s the business degrees in this college that make it an ideal stop for anyone looking to enroll.
There are quite a few other choices, but the Master of Science option here stands out. The course here is simply called:
The program is quite detailed and offers one of the best coursework in the state. It’s apparent throughout the curriculum, which includes subjects like:
- Market Intelligence: The Art and the Science
- Strategic Consumer Insights
- Media, Platforms, and Content
- Data Science for Marketing Managers
- Behavioral Economics & Decision Making
These are some of the courses that make it yet another capable but quite a tough choice for students of New York. While it does have acceptance criteria, it is also one that ensures a program that opens up the door to many sorts of marketing careers.
Conclusion
These are some of the top universities/colleges that offer the leading marketing graduate schools in New York. Each one has a program that features some sort of unique proposition. It comes down to personal preference and the program that seems more suitable to your career goals. However, another thing to consider would be distance, and how much the degree in a particular university is costing.
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