Which Are the Best Marketing Schools in Ohio for Undergraduates

by Alex Morgan · August 10, 2024

Marketing is a pillar of any successful business. This area of any business depends upon thorough strategizing, analyzing audiences, and tending to consumer behaviors. All of this is done with the help of experts in their respective departments, who form a working marketing strategy for businesses and brands.

That’s why the best colleges/schools for marketing provide formal education that helps create these marketing professionals. Now, if you’re in Ohio and wish to pursue this career, then you might be wondering what schools are good for marketing.

We’re about to review and recommend some of the best marketing schools in Ohio for undergraduate degrees. So, if you’re fresh off high school and want to know what college is best for marketing, then let’s dive right in and show you.

Why a Choose Marketing School in Ohio?

Ohio has a ton of opportunities for marketing professionals. According to BLS data, there are 8000+ marketing managers and around 1000+ advertising and promotions managers active in the state. The same data also tells us the annual mean wage for marketing managers in Ohio is around $140,000.

Besides, if you’re a resident of Ohio, choosing a marketing school within the state will save you from traveling to other states. It’ll also give you in-state tuition fee aid. So, you’ll be eligible to gain that financial aid in any Ohio college or university as long as you are from the state.

Moreover, choosing a marketing school in this state allows you to pick from 14 universities and around 24 colleges. Besides, two of those universities are in the top 100 in the United States.

Best Marketing Schools In Ohio For Undergraduates

Without further ado, let’s talk about the top 10 best marketing schools in Ohio.

1: Ohio University

Ohio University is one of the leading universities in the state of Ohio. It’s located in beautiful Athens, and it’s usually known for offering more than 250 programs. Besides that, it has a notable acceptance rate and a relatively affordable average cost.

Program Title: BBA in Marketing
Acceptance Rate: 87%
Average Cost: $20,000

The BBA in Marketing concentration here is one of the top reasons you should be considering this university. If you’re looking for roles in digital marketing or any traditional promotional marketing, you can consider this degree.

That’s because it focuses on key areas of marketing, like marketing strategies, consumer behaviors, etc. On top of that, the university offers additional workshops, internships, and certifications, which could assist you in your career.

2: University of Dayton

The University of Dayton is another top private university located in the titular city. The institution claims that around 98% of the alums who graduated from this university are employed. This information is particularly highlighted on their marketing program’s page.

Program Title: BSBA In Marketing
Acceptance Rate: 74%
Average Cost: $22,000

The BSBA in Marketing is designed to develop skills and theoretical knowledge of marketing elements. Besides that, it also focuses on key contributing areas of marketing, like Buyer Behavior and Market Analysis.

You will also find a concentration in Digital Marketing at this university. Other than that, if you perform well in the undergraduate program, then you also get the option to do a bachelor’s plus master’s (BPM).

3: The Ohio State University

The Ohio State University is another option to kickstart your career in marketing. The renowned university is quite affordable but might be slightly tough to get into based on its middling acceptance rate.

Program Title: BS in Marketing
Acceptance Rate: 53%
Average Cost: $18,000

However, the Bachelor of Science in Marketing program is alluring enough that you should try your best to get into this institution. The university’s Columbus campus features this program as one of their top ones and for good reasons.

There are a ton of great courses, internship opportunities, and other honors and certifications. On top of that, it’ll open the door to job titles such as marketing manager, content strategist, marketing research, etc.

4: Miami University

Miami University is another top university based in Oxford, Ohio. The university is known for being one of the oldest universities in the United States, as it was established in 1809. Other than that, you should consider it for its high acceptance rate and programs like BSBA in Marketing.

Program Title: BSBA Marketing
Acceptance Rate: 88%
Average Cost: $25,000

The Bachelor of Science in Business Administration is a full-fledged business program with a particular focus on marketing. Much like other marketing programs on this list, it also creates various opportunities in the field for you.

However, it also has advanced and modern courses that focus on eCommerce marketing, logistics, and various other key areas of business. Combined with other perks in this program, including internships, it’s one of the best ones you can opt for.

5: The University of Toledo

The University of Toledo offers more than 250 degrees, and the marketing option is one of their best. Toledo’s leading institution also offers a high acceptance rate and a relatively low average cost after aid. However, it’s the program itself that you should choose it for.

Program Title: BBA in Marketing
Acceptance Rate: 92%
Average Cost: $17,000

The BBA in Marketing program is another incredible option for Ohio residents. The extensive curriculum offers various key courses, which would render you a marketing expert by the end of your 4-years at the university.

Other than that, it provides career opportunities in various fields of marketing, such as digital marketing, traditional advertisement, print media, etc. Therefore, you could be looking at job titles such as Market Researcher, Analyst, Director, etc.

6: University of Northwestern Ohio

University of Northwestern Ohio is another top university and perhaps the most affordable 4-year option on this list. The university also virtually guarantees your entry with almost a hundred percent acceptance rate.

Program Title: Bachelor’s Degree in Marketing
Acceptance Rate: 95-100%
Average Cost: $12,000

The program itself is a Bachelor of Marketing, which means you might get additional business courses, but most of it would be focused on marketing. Upon perusing the curriculum, you can see that it’ll focus on marketing, communication, global marketing, etc.

Therefore, you can be eligible for job titles like Business Development Manager, Brand Ambassador, Marketing Manager, Social Media Marketer, and Advertising Manager.

7: Shawnee State University

Shawnee State University is a public institution located in Portsmouth, Ohio. What makes it worthy of this list are the affordable cost of the marketing degree and a welcoming acceptance rate. On top of that, you can find another marketing-focused bachelor’s program here.

Program Title: Bachelor’s Degree in Marketing
Acceptance Rate: 77%
Average Cost: $14,000

The marketing major will see you studying the nuances of marketing for four years. In that time, you will learn various key areas of marketing, including audience behavior, strategizing marketing for a business, and ideal marketing platforms in the modern era of marketing.

So, you’ll be up for a long career in advertising, public relations, media planning, or digital marketing. Other than that, the university also promises internships and other employment opportunities at the end of your degree.

8: Franciscan University of Steubenville

The Franciscan University of Steubenville is another top institution and one you should be eyeing if you’re in the near vicinity. Granted, it’s a bit expensive compared to other options and has a lower acceptance rate. However, the university’s prestige and the program offered here are worth the trouble.

Program Title: Bachelor’s Degree in Marketing
Acceptance Rate: 67%
Average Cost: $25,000

Expertise in social media, internet marketing, retail marketing, and global marketing is what you get in this Bachelor’s Degree in Marketing. On top of that, the university promises opportunities for employment in major corporations like Google, Target, Unilever, Vanguard, etc.

So, you could be looking at careers as a Digital Marketing Specialist, Copywriter, Content Strategist, etc. The modernity of this degree aside, it also contains various key aspects of businesses in general. Therefore, it ensures you can always find your footing in other aspects of a business if marketing isn’t for you.

9: University of Cincinnati

The University of Cincinnati is another renowned institution that offers a robust marketing degree. The university is known for its welcoming nature and middling average costs. Now, the BBA in Marketing is the program you’ll find here for your bachelor’s

Program Title: BBA in Marketing
Acceptance Rate: 86%
Average Cost: $22,000

It focuses on various areas that prepare you for a career in marketing strategies, online marketing, and general advertising & promotion. So, you’ll be learning a lot about marketing through courses like consumer behavior, marketing research, etc.

There isn’t much information available regarding internships or job opportunities post-graduation. However, considering the stature of this university, you can be sure that there will be some reprieve for students.

10: Hiram College

Hiram College is one of the only colleges on this list, but because of its outstanding reputation and a very promising marketing degree. The one thing that makes it one of the best colleges for marketing is the BA in Marketing program offered here.

Program Title: Bachelor of Arts in Marketing
Acceptance Rate: 93%
Average Cost: $21,000

This college also gives you a golden chance of getting in with its 93% acceptance rate. However, the program itself is what you should be focusing on, as it’s definitely one of the best options in Ohio. The 4-year graduate degree focuses on global and digital marketing through various courses.

So, your career chances will be wide open to you. That’s because you’ll be learning consumer behavior, marketing planning, the basics of eCommerce, and various other modern elements of marketing.

Which College is Best for Marketing Undergraduates in Ohio?

The answer to this question depends on your preference, vicinity, and affordability. If you can go to the most expensive university, then you should, as it’s likely more prestigious. However, it cannot be said that a marketing degree from one university is better than one from another college or university.

It all boils down to your career desire and what you hope to achieve through the said degree. Let’s try to keep it simple:

The one that’s nearest to you, as it saves travel expenses;
The online one will enable you to study from home or anywhere you like;
One with just the right courses that fit your career aspirations;
University with the specialization that helps you get the career you want, i.e., digital marketing;
And the one that’s most affordable and won’t break the bank.

If a university in Ohio with a marketing program is fitting more than one of these criteria, then you should go for it. Out of all the options we listed above, you’ll find a few that fit this description. And so, picking the best one comes down to you.

Then, there’s also the matter of acceptance rate, as some of the Ohio universities virtually guarantee your entry once you apply. So, consider all your options and look through the universities, fee structures, courses, etc.

Conclusion: What’s Next?

These are some of the top universities that you can find in Ohio today. What’s next for you, however, depends on which path you choose to take. All of the accredited universities mentioned above have courses and curriculums that’ll help you get up and running in the marketing niche.

Nevertheless, only your own determination and discipline will enable you to get through the 4-years and 120 credits. So, while you have all the great options from the Buckeye State mentioned above, make sure you research them on your own, too.

Therefore, what’s next is you prepping for tests, getting recommendation letters, etc. Once you pick the university, your focus should shift towards the admission process.